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History, Theme and Significance of the day

Every consumer needs to realise their rights and needs in order to know when they are getting cheated or fooled and more importantly, when they can raise objections against any purchase of a product or service. As a part of the consumer movement, World Consumer Rights Day is celebrated every year to spread awareness about the common concerns of consumers.


The World Consumer Rights Day is observed annually on 15 March. On this day, advocates raise their voices to demand that the rights of all consumers are respected and protected, no matter the product or service in question or the social strata where the consumers belong. All the consumers also must have the power and knowledge to protest against market abuses and social injustices that try to undermine those rights in any way.


Every year, there is a particular theme that is followed while celebrating World Consumer Rights Day. According to the Consumers International organisation, the theme for World Consumer Rights Day 2021 is ‘Tackle Plastic Pollution’.The organisation calls for all consumers to come together against the menace that is plastic pollution. To tackle the huge problem, the consumer forum advises consumers to follow the 7 Rs. This refers to the habit of replacing, rethinking, refusing, reducing, reusing, recycling and also repairing.


The World Consumer Rights Day was inspired by former US president John F Kennedy when he gave a message about consumer rights while speaking at the US Congress on 15 March, 1962.


Ever since its inception, World Consumer Rights Day has been about the recognition of rights of the consumers and acting upon it. As consumers, we all must consciously take steps that affect us in a positive light.

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